When paid search and social get crowded, performance CTV puts your product on streaming TV with pixel and QR tracking tied to trials, demos, and signups. Launch in about 7 days. Optimize from a live dashboard.
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Why SaaS teams add CTV
Built for teams that judge every channel on cost per signup, trial, or demo, not impressions.
Paid click costs
Competitors bid on the same keywords and audiences, and cost per signup creeps up. CTV opens a new channel without giving up the ones that still convert.
Consideration
A trial or demo request rarely happens on the first touch. Streaming TV puts your product on the biggest screen in the house, and retargeting brings warm viewers back to convert.
Measurement
If TV cannot show trials, demos, and signups, it will not survive budget review. Performance CTV reports conversions and cost per visit on a live dashboard, the same way your other paid channels do.
Proof
A B2B SaaS brand made Performance CTV a core channel: about $14 blended cost per conversion since December, under $20 every month for six consecutive months, and a $7.87 CPA on its retargeting QR video campaign. The full case study is linked at the top of this page.
Traditional TV was built for brand marketers with deep pockets and quarterly patience. SaaS teams need trials, demos, and signups they can see this week, not a monthly deck of impressions.
You're shipping creative weekly on Meta and TikTok, then waiting a quarter to learn if your TV spend even moved the needle.
Most agencies won't touch you under $50K/month. So either you go all-in blind, or you sit out the channel entirely.
Media markups buried in retainers. No clear breakdown of what you're paying for the ads versus what you're paying for the people.
SaaS teams often ask how CTV fits next to Google, LinkedIn, and Meta, and whether it can hold a steady cost per conversion. In another case study on this site, Curve Dental found CTV had the lowest cost per lead in a 7-platform media mix. We walk through the numbers on the demo.
Four things we do differently for performance teams, including B2B and SaaS. We set up pixel and QR tracking on your signup, trial, or demo flow so conversions show up next to spend.
See your spend, ROAS, and incrementality the moment it happens. Same view we use to optimize, no decks, no delays.
You know exactly what you're paying with our flat low monthly fee.
From kickoff to live campaign in under a week. We've already done the platform setup, audience research, and creative workflows.
We adapt your top-performing social creative for TV instead of forcing $20K shoots. Faster iteration, lower risk, better results.
You get the same view we optimize against, live, every minute. No more waiting on a monthly readout to find out what's working.
A strategy call on goals, target personas, geos, creative, and the signup, trial, or demo events that matter. We leave with everything we need.
We adapt your creative for CTV, set up pixel and QR tracking on your signup or demo flow, and build prospecting and retargeting audiences.
Campaign goes live. You get live dashboard access. We optimize toward cost per conversion from real signup data, not a monthly deck of impressions.
Fit check
A good fit: SaaS and B2B teams already running Google, LinkedIn, or Meta who want a new channel measured on signups, trials, or demos; teams with a pixel on site and a clear conversion event; companies that want done-for-you campaign management, not a self-serve tool.
✓
A good fit
SaaS teams tracking signups
Not a fit: teams with no site tracking or no paid media budget yet; anyone who wants a self-serve CTV login; brand-only awareness buys with no conversion tracking; buyers who need guaranteed national GRPs the way linear TV is sold.
✕
Not a fit
No tracking / no budget / DIY only
Does CTV work for B2B and SaaS, or only consumer brands?
+It works for both. Targeting is by household, with demographic, interest, geographic, and first-party data options, and QR codes plus pixel tracking connect TV views to site visits and conversions. The B2B SaaS case study on this site shows six straight months under $20 per conversion.
How do you track trials, demos, and signups from TV?
+A pixel on your site and signup flow, QR codes on screen, and cross-device attribution for viewers who see the ad on TV and convert on a laptop or phone. Conversions and cost per visit show up on a live dashboard.
Can we retarget people who already visited our site?
+Yes, and retargeting is often the most efficient part of a SaaS CTV program. In the B2B SaaS case study, the Retargeting QR Videos campaign converted warm viewers at a $7.87 CPA and $0.65 per visit.
Can we upload our customer or prospect lists?
+Yes. First-party data matching and CRM uploads are supported, so audiences can be built from your customer or prospect lists. Match rates vary by list. We review your data on the strategy call.
What creative do we need for a SaaS TV ad?
+One clear message and one clear next step. A founder or customer on camera, a quick product walkthrough, and a QR code to a trial or demo page all work. We adapt existing social video and help script and edit new spots.
Request a demo. We will tell you straight if it does not make sense for your funnel and channel mix.
Request a demo →